The American book of Marketing Management is the world’s heading selling content since its content and group consistently simulate changes in selling theory and use . This new European Edition of Marketing Management has been desirous by the American book and explores the challenges confronting European selling practitioners, with all the box studies and work-out newly re-written for European students.
- Title: Marketing Management: European Edition
- Author: Philip Kotler
- ISBN: 0273718568
- Publisher: Prentice Hall
- Pub Date: 2009-08-09
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